Analysis on Catering Industry Under Cov-19 — Taking McDonald’s and Hidilao as Examples

DOI

10.2991/aebmr.k.201128.028How to use a DOI?

Keywords

Cov-19, economic impact, company’s response, catering industry, McDonald’s, Hidilao

Abstract

As Corona virus occur in January and later spread to the whole world, the economy got hit hard by this epidemic. And catering industry got hit the most during Cov-19. However, many companies didn’t choose “sitting duck”, instead they stayed positive to face the crisis and keep operating during the worst period of the economy. This paper analyzes the impact of Covid-19 on the catering industry by comparing two companies: Haidilao and MacDonald and looking at the impact of Covid-19 on this company’s customer rates, cash flow, consumer channel. The conclusion set out from analyzing, and comparing the strategies the two companies take to face the crisis is: a mature company needs to know how to turn a crisis into an opportunity. Companies need to be flexible to the way it operates, secure steady cash flow, use proper marketing strategies and build good reputation with the communities and the consumers.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chen yue
PY  - 2020
DA  - 2020/11/30
TI  - Analysis on Catering Industry Under Cov-19 — Taking McDonald’s and Hidilao as Examples
BT  - Proceedings of the 2020 2nd International Conference on Economic Management and Cultural Industry (ICEMCI 2020)
PB  - Atlantis Press
SP  - 138
EP  - 142
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201128.028
DO  - 10.2991/aebmr.k.201128.028
ID  - yue2020
ER  -