Marketing Management in Higher Education

DOI

10.2991/icemal-16.2016.8How to use a DOI?

Keywords

Marketing Management, Higher Education Marketing, The growth of University

Abstract

Marketing management problems faced by marketing higher education is getting tighter. This study is focused to examine in more detail the market, product, price, resources, competition, marketing strategies, satisfaction, loyalty, and growth of the higher

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Imanuddin Hasbi
AU  - Djam'an Satori
AU  - Agus Rahayu
AU  - Mohammad Fakry Gaffar
PY  - 2016/08
DA  - 2016/08
TI  - Marketing Management in Higher Education
BT  - Proceedings of the 6th International Conference on Educational, Management, Administration and Leadership
PB  - Atlantis Press
SP  - 33
EP  - 36
SN  - 2352-5428
UR  - https://doi.org/10.2991/icemal-16.2016.8
DO  - 10.2991/icemal-16.2016.8
ID  - Hasbi2016/08
ER  -