“O2O+TDT”Model: Design of Integrated Teaching System for Teaching and Practical Training in Market Research Course Based on Informatization

DOI

10.2991/icemaess-18.2018.24How to use a DOI?

Keywords

Market Research, Teaching and Practice Course system, Informatization, O2O, TDT

Abstract

Based on the essence of market research course, information technology is applied to the teaching process to construct an integrated teaching system, namely the"O2O + TDT" model. Case study method is used for the key point analysis of the course system construction. In the selection of cases, theoretical sampling method is adopted and Guangxi University of Finance and Economics, which is known as the school-enterprise alliance was selected as the case analysis object. This research aims to contribute to the reform of market-based teaching and training system.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qingjiao Chen
PY  - 2018/11
DA  - 2018/11
TI  - “O2O+TDT”Model: Design of Integrated Teaching System for Teaching and Practical Training in Market Research Course Based on Informatization
BT  - Proceedings of the 2018 5th International Conference on Education, Management, Arts, Economics and Social Science (ICEMAESS 2018)
PB  - Atlantis Press
SP  - 110
EP  - 114
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemaess-18.2018.24
DO  - 10.2991/icemaess-18.2018.24
ID  - Chen2018/11
ER  -