Study on Logistics Distribution Route of Fresh Agricultural Products in Chain Market with O2O Mode

DOI

10.2991/icemaess-17.2017.46How to use a DOI?

Keywords

O2O Model, Logistics Distribution Route, Fresh Agricultural Products

Abstract

With the rapid development of Internet technology, e-commerce shopping convenience and wide selection of features such as gradually accepted by consumers, and to bring a new shopping experience. Online shopping more and more common, so as to seek a high efficiency, low cost, high efficiency logistics distribution path has become the focus of many businessmen and the urgent need to solve the problem. In recent years, Chinese supermarkets gradually carry out the business of fresh agricultural products, and in the daily life of consumers occupy more and more important position. In the face of the impact of e-commerce and consumer shopping habits, supermarket chains can take advantage of their own advantages, through the O2O model to carry out fresh agricultural products online business, online and offline integration to enhance competitiveness and enhance market position.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Wei Wang
PY  - 2017/12
DA  - 2017/12
TI  - Study on Logistics Distribution Route of Fresh Agricultural Products in Chain Market with O2O Mode
BT  - Proceedings of the 4th International Conference on Education, Management, Arts, Economics and Social Science (ICEMAESS 2017)
PB  - Atlantis Press
SP  - 203
EP  - 206
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemaess-17.2017.46
DO  - 10.2991/icemaess-17.2017.46
ID  - Wang2017/12
ER  -