The Observance and Non-observance of Cooperative Principle in English Advertisements
Authors
Yanye Li
Corresponding Author
Yanye Li
Available Online December 2015.
- DOI
- 10.2991/icemaess-15.2016.109How to use a DOI?
- Keywords
- Cooperative Principle, Flouting, English advertising, Conversational Implicature
- Abstract
Advertising, as being the important part of the social language, has directly affected people’s daily life and work through many ways , and makes use of all kinds of techniques to attract the consumers’ attention. Based on the Cooperative Principle, this paper expands its applicable scope by connecting it with various English advertisements. According to the observance and non-observance of Cooperative Principle, the author analyzes a large number of English advertisements and finds that it is a main feature of advertising language to produce implicatures by flouting the maxims of CP.
- Copyright
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yanye Li PY - 2015/12 DA - 2015/12 TI - The Observance and Non-observance of Cooperative Principle in English Advertisements BT - Proceedings of the 2015 3rd International Conference on Education, Management, Arts, Economics and Social Science PB - Atlantis Press SP - 493 EP - 496 SN - 2352-5398 UR - https://doi.org/10.2991/icemaess-15.2016.109 DO - 10.2991/icemaess-15.2016.109 ID - Li2015/12 ER -