What Influences User Satisfaction in Virtual Learning Communities? The China Experience

DOI

10.2991/icem-18.2019.50How to use a DOI?

Keywords

Virtual Learning Communities, Entropy method, OLS regression, Perceived openness, Satisfaction

Abstract

Virtual Learning Communities(VLCs) are increasingly being used in lifelong learning， however, little is known about what factors affect user satisfaction in VLCs in China. This study analyzes user satisfaction of the VLCs, represented by ZhiHu, Wiki, Guokr and MOOC etc, by analyzing the data of 1140 valid questionnaires collected from universities and colleges. The aims of this study are twofold: (1) to investigate what a cohesive set of factors influence the satisfaction of VLCs, and (2) to discuss the implications for theory and practice, as well as suggestions for future research. The results show that learning outcome expectation, flow of experience，sense of belong，perceived usefulness, perceived interaction and perceived openness all have significant positive impacts on user satisfaction.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Huiling Song
AU  - Hong Deng
PY  - 2019/03
DA  - 2019/03
TI  - What Influences User Satisfaction in Virtual Learning Communities? The China Experience
BT  - Proceedings of the 2018 8th International Conference on Education and Management (ICEM 2018)
PB  - Atlantis Press
SP  - 186
EP  - 190
SN  - 2352-5428
UR  - https://doi.org/10.2991/icem-18.2019.50
DO  - 10.2991/icem-18.2019.50
ID  - Song2019/03
ER  -