The Application of Confucian Benevolence--Taking Haidilao in Quanzhou as an Example

DOI

10.2991/icem-18.2019.13How to use a DOI?

Keywords

Confucianism,seeking benevolence from the bottom of the sea

Abstract

Confucian culture has a history of thousands of years in China, which has a profound impact on Chinese thinking. In modern times, many enterprises have been influenced by Confucian culture. [1] With the continuous development of China's economic level, people's dietary requirements are getting higher and higher. Many new catering enterprises have quickly entered people's eyes. Haidilao, with its excellent service quality, has rapidly become a very representative company in China's catering industry. The "benevolence" in Confucianism plays an extremely important guiding role in Haidilao's rapid development. This survey will take "benevolence" in Confucian culture as the theme, hoping to increase their understanding of marketing through investigation and analysis, and at the same time put forward some feasible suggestions for the marketing strategy of catering industry.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yigao Lv
PY  - 2019/03
DA  - 2019/03
TI  - The Application of Confucian Benevolence--Taking Haidilao in Quanzhou as an Example
BT  - Proceedings of the 2018 8th International Conference on Education and Management (ICEM 2018)
PB  - Atlantis Press
SP  - 49
EP  - 52
SN  - 2352-5428
UR  - https://doi.org/10.2991/icem-18.2019.13
DO  - 10.2991/icem-18.2019.13
ID  - Lv2019/03
ER  -