Research on Experiential Marketing Model Based on Consumer Demand

DOI

10.2991/icem-17.2018.143How to use a DOI?

Keywords

Marketing; Experience marketing; Marketing model

Abstract

With the development of social economy, the change of consumer demand and the formation of consumption preferences, the traditional marketing way has not satisfied the needs of enterprises, and can not help enterprises achieve their business goals better. In order to improve market share and improve customer satisfaction, enterprises need to try new marketing models. Based on the analysis of experiential marketing, experiential marketing and the attentions, this paper puts forward and analyzes the application of experiential marketing to enterprises.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Liming Zhang
PY  - 2018/01
DA  - 2018/01
TI  - Research on Experiential Marketing Model Based on Consumer Demand
BT  - Proceedings of the 2017 7th International Conference on Education and Management (ICEM 2017)
PB  - Atlantis Press
SP  - 704
EP  - 707
SN  - 2352-5428
UR  - https://doi.org/10.2991/icem-17.2018.143
DO  - 10.2991/icem-17.2018.143
ID  - Zhang2018/01
ER  -