Research on the Strategy of Improving the Effect of Enterprise Marketing in the Context of Consumption

DOI

10.2991/icem-17.2018.121How to use a DOI?

Keywords

Consumption situation; Marketing; Marketing effect; Strategy

Abstract

With the development of social economy, the purchasing power of consumers is increasing, the difference between similar products in the market is narrowed, and the transmission of goods information is not timely or asymmetric, which makes consumers face more difficulties when facing more homogeneous goods. In the marketing, the consumer situation effect can be used to guide consumer consumption better. Through the analysis of the influence of consumer situation and situation on consumer behavior, this paper puts forward the strategies to improve the marketing effect of the enterprise.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jian Xu
PY  - 2018/01
DA  - 2018/01
TI  - Research on the Strategy of Improving the Effect of Enterprise Marketing in the Context of Consumption
BT  - Proceedings of the 2017 7th International Conference on Education and Management (ICEM 2017)
PB  - Atlantis Press
SP  - 603
EP  - 606
SN  - 2352-5428
UR  - https://doi.org/10.2991/icem-17.2018.121
DO  - 10.2991/icem-17.2018.121
ID  - Xu2018/01
ER  -