Evaluation of Mobile Corporation Brand Business Performance based on Association Rules

DOI

10.2991/icem-17.2018.14How to use a DOI?

Keywords

Association rules analysis; Mobile communication company; Tariff package; Operation performance evaluation

Abstract

In SQL Server 2010 environment, the association rules is used to analyze the data of mobile phone users bill, in order to find the correlation between the users consumption and the revenue of mobile communications company Sichuan branch. The performance contribution(PC) indicators of tariff package is calculated according to the Lift of each association rules, after comparing the itemsets of association rules with discount tariff packages, the paper analyzes whether the design of tariff package is reasonable, and could improve the operation performance.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hongxia Guo
AU  - Bin Pan
AU  - Yong Liu
PY  - 2018/01
DA  - 2018/01
TI  - Evaluation of Mobile Corporation Brand Business Performance based on Association Rules
BT  - Proceedings of the 2017 7th International Conference on Education and Management (ICEM 2017)
PB  - Atlantis Press
SP  - 57
EP  - 60
SN  - 2352-5428
UR  - https://doi.org/10.2991/icem-17.2018.14
DO  - 10.2991/icem-17.2018.14
ID  - Guo2018/01
ER  -