Psychological Reasons for Homophonic Internet Buzzwords Usage by Modern Chinese People

DOI

10.2991/assehr.k.220306.019How to use a DOI?

Keywords

Cultural transmission; Traditional culture; Homophonic words; Internet buzzwords; Audience psychology

Abstract

As a dissemination mode of mass culture, homophonic Internet buzzword has a wide audience and represents the spirit of the network society to some extent, and its influence often extends to the realistic level of the society. This paper selects Bilibili, SINA Microblog and some other network social platforms as the main source of research corpus, viewing from the perspective of audience psychological analysis, using methods including functional analysis, inductive summary and so on to explore the reason why homophonic Internet buzzwords are accepted and spread, and further summarizes its enlightenment to the Circulation of traditional Chinese Culture, enrich the research material existing in the area of homophonic Internet buzzword, which may provide some reference for the circulation of endangered culture.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Xiaolan Wen
AU  - Xiangxue Li
AU  - Enhui Chen
PY  - 2022
DA  - 2022/03/30
TI  - Psychological Reasons for Homophonic Internet Buzzwords Usage by Modern Chinese People
BT  - Proceedings of the 8th International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2021)
PB  - Atlantis Press
SP  - 118
EP  - 125
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220306.019
DO  - 10.2991/assehr.k.220306.019
ID  - Wen2022
ER  -