Comparison of Vocabulary in Chinese and English Advertising Language*
- DOI
- 10.2991/assehr.k.191217.160How to use a DOI?
- Keywords
- advertising language, vocabulary, comparison
- Abstract
As the combination of advertising and language, Chinese advertising language and English advertising language have many similarities and differences in vocabulary expression. This paper holds that there are significant differences and similarities in the creation of new words, the use of exotic vocabulary, the use of abbreviations and the use of new words in Chinese and English advertising language. Recognizing this will help the Chinese and English advertising language make good use of vocabulary features to make the creation and publicity in foreign countries, better adapt to the language, culture and living habits of the target country, and attract the attention of consumers, so as to achieve the purpose of liking and purchasing goods and services.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Kaiyan Wan PY - 2020 DA - 2020/02/14 TI - Comparison of Vocabulary in Chinese and English Advertising Language* BT - Proceedings of the 6th International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2019) PB - Atlantis Press SP - 415 EP - 417 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.191217.160 DO - 10.2991/assehr.k.191217.160 ID - Wan2020 ER -