Research on the Rhetoricization Existence in Chinese Network Buzzwords: From Deviation to Visualization

DOI

10.2991/assehr.k.191217.183How to use a DOI?

Keywords

deviation, visual rhetoric, transference, ambiguity

Abstract

Nowadays, network buzzwords have reached varying degrees of abnormality, but it remains unexplored how systematically deviation and visualization, as two rhetoric devices, are embodied in network buzzwords. Therefore, taking “the 100 network buzzwords” collected by Yaowen Jiaozi as the data and the categorization of deviation in poetic language done by Leech as a rationale, the present study identifies eight types of deviation of network buzzwords and interprets how visual rhetoric is embodied in each type of deviation and its function. In view of these findings, this paper argues for the systematization of deviation and the generalized visualization in deviation, proving the rhetoricization existence in network buzzwords, putting people in a better position to think heuristically about the deviation and popularity of network buzzwords.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhaomei Xing
AU  - Haiqing Chen
PY  - 2020
DA  - 2020/02/14
TI  - Research on the Rhetoricization Existence in Chinese Network Buzzwords: From Deviation to Visualization
BT  - Proceedings of the 6th International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2019)
PB  - Atlantis Press
SP  - 517
EP  - 523
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.191217.183
DO  - 10.2991/assehr.k.191217.183
ID  - Xing2020
ER  -