Research on College Students' Color Preference

DOI

10.2991/icelaic-16.2017.152How to use a DOI?

Keywords

color preference; college students; young customers

Abstract

Color preference of college students were investigated in this paper. 10 basic colors of Munsell color wheel were taken as the objects. 500 college students in Xiamen city were set as subjects. Preference value towards fashion colors were defined orderly from 10 to 1. Minitab15 software was applied as the analyzing tool to analyze the data. Results showed that: 1) color preference of college students is ordered as: blue, purple, blue purple, red purple, blue green, red, green, yellow green, yellow and orange. 2) current college students prefer cold property colors.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Guoquan Zhang
PY  - 2016/12
DA  - 2016/12
TI  - Research on College Students' Color Preference
BT  - Proceedings of the 2016 3rd International Conference on Education, Language, Art and Inter-cultural Communication (ICELAIC 2016)
PB  - Atlantis Press
SP  - 623
EP  - 625
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-16.2017.152
DO  - 10.2991/icelaic-16.2017.152
ID  - Zhang2016/12
ER  -