Build Local Animation Professional Brand Competitiveness in Industrial Segmentation

DOI

10.2991/icelaic-14.2014.37How to use a DOI?

Keywords

Animation, professional education, brand, competitiveness

Abstract

The mismatching of referenced established colleges training modes and existing education resources resulted in local colleges' animation majors lacking of competitiveness, and the poor graduates employment situation is exactly the reflection. In hence, if they tend to improve their competitiveness under the increasingly fierce competition in this industry, they must find suitable education target and means through industrial segmentation, and set up different professional brands from those established colleges and universities.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhu Zhou
AU  - Yujuan Wang
PY  - 2014/05
DA  - 2014/05
TI  - Build Local Animation Professional Brand Competitiveness in Industrial Segmentation
BT  - Proceedings of the International Conference on Education, Language, Art and Intercultural Communication
PB  - Atlantis Press
SP  - 146
EP  - 149
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-14.2014.37
DO  - 10.2991/icelaic-14.2014.37
ID  - Zhou2014/05
ER  -