Digital Fashion Design: Catering to Generation Z’s Unique Consumer Psychology

DOI

10.2991/978-2-38476-214-9_77How to use a DOI?

Keywords

Digital fashion; Generation Z; consumer psychology; anti-gravity environments; material exploration; self-expression

Abstract

This exploration delves into the intriguing world of “Generation Z” and its unique consumer psychology, marked by a strong interest in the appearance economy and a desire for personalized consumption. It further examines the alignment of digital clothing with Generation Z’s psychological aspects, including their pursuit of “social dazzling,” healing through virtual experiences, and boundless self-exploration. The research also presents a groundbreaking graduation project idea that leverages an anti-gravity environment within the metaverse, fusing futuristic aesthetics with innovative digital fashion design techniques. The result is a captivating digital fashion display that embodies Generation Z’s desire for self-expression and escapism, redefining the fashion industry’s boundaries.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Rufan Lin
PY  - 2024
DA  - 2024/02/21
TI  - Digital Fashion Design: Catering to Generation Z’s Unique Consumer Psychology
BT  - Proceedings of the 3rd International Conference on Education, Language and Art (ICELA 2023)
PB  - Atlantis Press
SP  - 657
EP  - 664
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-214-9_77
DO  - 10.2991/978-2-38476-214-9_77
ID  - Lin2024
ER  -