Exploring the Communication Methods of Traditional Cultural Television Programs from the Perspective of Integrated Media

DOI

10.2991/978-2-38476-214-9_46How to use a DOI?

Keywords

Integrating media; traditional culture; television programs; communication methods

Abstract

The progress and development of the era of integrated media have led to a series of television programs exploring traditional Chinese culture. These programs have greatly promoted the national spirit and strengthened cultural confidence. But at the same time, the homogenization of programs also weakens the dissemination and influence of excellent traditional culture. How to innovate in communication methods and make cultural television programs “break the circle” become a new topic. The following article will briefly analyze the dissemination methods of three traditional cultural television programs: “Dance Millennium”, “China in Classics”, and “National Treasure”.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yuqi Wang
PY  - 2024
DA  - 2024/02/21
TI  - Exploring the Communication Methods of Traditional Cultural Television Programs from the Perspective of Integrated Media
BT  - Proceedings of the 3rd International Conference on Education, Language and Art (ICELA 2023)
PB  - Atlantis Press
SP  - 385
EP  - 391
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-214-9_46
DO  - 10.2991/978-2-38476-214-9_46
ID  - Wang2024
ER  -