The Design of Visual Communication for Intangible Cultural Heritage in Product Form

DOI

10.2991/iceiss-18.2018.72How to use a DOI?

Keywords

Intangible cultural heritage; Visual communication; Innovation design

Abstract

The socio-economic development and the deepening of globalization have brought many difficulties to the inheritance and protection of intangible cultural heritage. This study analyzes the visual communication and the protection and predicament of intangible cultural heritage by means of literature, comparison and induction. In order to explore new ways to protect and inherit intangible cultural heritage in the new era, the study combines the intangible cultural heritage with the current relatively novel visual communication technology and provides a new direction for the formal design of intangible cultural heritage products. The application results show that the study is conducive to protecting the intangible cultural heritage left over by our ancestors.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Weibo Huang
AU  - Handun Xiang
AU  - Wenxin Liang
AU  - Xiaodan Li
AU  - Geling Lai
AU  - Yin Lin
PY  - 2018/12
DA  - 2018/12
TI  - The Design of Visual Communication for Intangible Cultural Heritage in Product Form
BT  - Proceedings of the 2018 2nd International Conference on Education Innovation and Social Science (ICEISS 2018)
PB  - Atlantis Press
SP  - 294
EP  - 298
SN  - 2352-5398
UR  - https://doi.org/10.2991/iceiss-18.2018.72
DO  - 10.2991/iceiss-18.2018.72
ID  - Huang2018/12
ER  -