Research on Consumer Buying Behavior and Satisfaction Based on Fans Economy

DOI

10.2991/iceiss-17.2017.13How to use a DOI?

Keywords

Fans economy; Consumer buying behavior; Satisfaction

Abstract

With the continuous development of the times, fans economy emerges unexpectedly. Fans economy, the hot issue in the context of new era, is right at the rapid development. Based on fans economy, fans are consumers and their buying behavior satisfaction is the key to fans economy. Judging from fans' buying behaviors, quite a lot of factors influence their satisfaction. Only when enterprises have a comprehensive grasp of these factors can they develop more scientific and reasonable strategies. The paper researches into the factors that influence consumer buying behavior satisfaction and comprehensively adopts the methods of literature research, comparative research and investigation. Based on improving consumer buying behavior satisfaction, the paper defines fans economy and satisfaction, which are two core concepts, and discusses the factors that influence the consumer buying behavior, and then comprehensively analyzes the factors that influence consumer buying behavior satisfaction and ultimately puts forward the strategies on improving consumer buying behavior satisfaction.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yuxuan Zhang
PY  - 2017/11
DA  - 2017/11
TI  - Research on Consumer Buying Behavior and Satisfaction Based on Fans Economy
BT  - Proceedings of the International Conference on Education Innovation and Social Science (ICEISS 2017)
PB  - Atlantis Press
SP  - 51
EP  - 56
SN  - 2352-5398
UR  - https://doi.org/10.2991/iceiss-17.2017.13
DO  - 10.2991/iceiss-17.2017.13
ID  - Zhang2017/11
ER  -