A Study of the Two-way Assessment System of Advertising Design Based on Occupational Demands

DOI

10.2991/iceemt-16.2016.60How to use a DOI?

Keywords

advertising design, TOPCARES, CDIO, two-way, assessment

Abstract

In order to ensure the optimization of teaching quality and enhance students' professional quality, this paper puts forward a new way of assessment system in the course of advertising design. The innovation of this system is to break the traditional single assessment method, combining TOPCARES-CDIO talent training mode with the characteristics of advertising design course, further subdivided the traditional assessment methods examination's capabilities. The system stat from eight comprehensive ability index T, O, P, C, A, R, E, S, and divided into C, D, I, O four stages to investigate the teachers' teaching and students learning effect. It has the dual function of guidance and feedback, which makes the relationship between teaching and examination more closely. After three years of teaching practice, it is proved that this is a successful and meaningful teaching reform, and it can provide reference for the construction of the assessment system of most design courses.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Weiwei Yi
AU  - Baijing Zou
AU  - Yamei Wang
PY  - 2016/08
DA  - 2016/08
TI  - A Study of the Two-way Assessment System of Advertising Design Based on Occupational Demands
BT  - Proceedings of the 2016 International Conference on Education, E-learning and Management Technology
PB  - Atlantis Press
SP  - 306
EP  - 310
SN  - 2352-5398
UR  - https://doi.org/10.2991/iceemt-16.2016.60
DO  - 10.2991/iceemt-16.2016.60
ID  - Yi2016/08
ER  -