On Localization Strategies of E-C Trademark Translation

DOI

10.2991/iceemr-18.2018.162How to use a DOI?

Keywords

E-C Trademark Translation, Sino-western Cultural Differences, Localization Strategy

Abstract

Trademark, as the identity of products, plays a very significant role in international trade. This thesis probes into problems and their roots in the process of E-C trademark translation, and tries to put forward some practical solutions to these problems based on the localization strategy of Skopostheory, thus not only helping us Chinese better understand the English trademarks, but giving some clues to the C-E trademark translation of Chinese enterprises in their going-global strategy and their attempts to capture the markets of English-speaking countries.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qian Li
PY  - 2018/06
DA  - 2018/06
TI  - On Localization Strategies of E-C Trademark Translation
BT  - Proceedings of the 2018 2nd International Conference on Education, Economics and Management Research (ICEEMR 2018)
PB  - Atlantis Press
SP  - 677
EP  - 681
SN  - 2352-5398
UR  - https://doi.org/10.2991/iceemr-18.2018.162
DO  - 10.2991/iceemr-18.2018.162
ID  - Li2018/06
ER  -