Persuasive Directive Speech Acts in Nusantara Culture Banner and Implications for Indonesian Language Learning

Khaafidhatul Kalaamiyah; Berlianing Megarizkiand; Marista Bela Octaviana; Harun Joko Prayitno; Duwi Saputro; Tenny Murtiningsih; Fathul Zannah; Nani Solihati; Abdul Halim Ali

doi:10.2991/978-2-38476-226-2_3

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Persuasive Directive Speech Acts in Nusantara Culture Banner and Implications for Indonesian Language Learning

Authors

Khaafidhatul Kalaamiyah¹, Berlianing Megarizkiand¹, Marista Bela Octaviana¹, Harun Joko Prayitno¹^{, *}, Duwi Saputro¹, Tenny Murtiningsih², Fathul Zannah³, Nani Solihati⁴, Abdul Halim Ali⁵

¹Faculty of Teacher Training and Education, Universitas Muhammadiyah Surakarta, Surakarta, Indonesia

²Faculty of Teacher Training and Education, Universitas Muhammadiyah Banjarmasin, Banjarmasin, Indonesia

³Faculty of Teacher Training and Education, Universitas Muhammadiyah Palangka Raya, Palangka Raya, Indonesia

⁴Faculty of Teacher Training and Education, Universitas Muhammadiyah Prof. Dr. Hamka, Jakarta, Indonesia

⁵Faculty of Language and Communication, University Pendidikan Sultan Idris, Tanjungmalim, Malaysia

^*Corresponding author. Email: harun.prayitno@ums.ac.id

Corresponding Author

Harun Joko Prayitno

Available Online 28 May 2024.

DOI: 10.2991/978-2-38476-226-2_3 How to use a DOI?
Keywords: Speech Acts; Culture Banner; Directive Persuasive
Abstract: One of the information received by students is culture. Introduction to culture can be conveyed through banners with the theme of Indonesian culture. A poster or banner certainly has an implied meaning in a sentence on the poster or banner. The method used in this research is descriptive qualitative. The object of this research is the meaning of implicatures in cultural banners on the internet. In this research, the data collection technique used was the note-taking technique. The data that has been collected is then analyzed through pragmatic studies. The results of this research show that there are two types of speech forms based on the principle of directive persuasive speech acts, namely (1) Directive Persuasive Speech Acts ordering, and (2) Directive Persuasive Speech Acts inviting. This research links the meaning of directive persuasive speech acts on banners or banners of Indonesian culture as teaching material for poster texts in class VIII junior high schools with KD 3.3 Identifying information on advertising texts, slogans or posters (which make you proud and motivate) from various sources that are read and heard. KD 4.3 Summarize the contents of advertisements, slogans or posters (proud and motivational) from various sources. Based on previous research, this research is novel, namely analyzing the meaning of Indonesian cultural banners. In the Indonesian culture banner, there are many persuasive meanings that are directive to the reader, so it is very interesting to research and use as teaching material for class VIII poster texts.
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the 3rd International Conference on Education for All (ICEDUALL 2023)
Series: Advances in Social Science, Education and Humanities Research
Publication Date: 28 May 2024
ISBN: 978-2-38476-226-2
ISSN: 2352-5398
DOI: 10.2991/978-2-38476-226-2_3 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - Khaafidhatul Kalaamiyah
AU  - Berlianing Megarizkiand
AU  - Marista Bela Octaviana
AU  - Harun Joko Prayitno
AU  - Duwi Saputro
AU  - Tenny Murtiningsih
AU  - Fathul Zannah
AU  - Nani Solihati
AU  - Abdul Halim Ali
PY  - 2024
DA  - 2024/05/28
TI  - Persuasive Directive Speech Acts in Nusantara Culture Banner and Implications for Indonesian Language Learning
BT  - Proceedings of the 3rd International Conference on Education for All (ICEDUALL 2023)
PB  - Atlantis Press
SP  - 21
EP  - 27
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-226-2_3
DO  - 10.2991/978-2-38476-226-2_3
ID  - Kalaamiyah2024
ER  -

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