Proceedings of the 4th International Conference on Economic Development and Business Culture (ICEDBC 2024)

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Small and Medium-sized Foreign Trade Enterprises Transition Independent Station Dilemma and Solution Strategy

Authors
Chen Yang1, *
1School of Management, Universiti Sains Malaysia, George Town, Malaysia
*Corresponding author. Email: 3476805349yangchen@student.usm.my
Corresponding Author
Chen Yang
Available Online 1 October 2024.
DOI
10.2991/978-94-6463-538-6_15How to use a DOI?
Keywords
Shopify; Cross-border E-commerce; Countermeasures
Abstract

With the rapid development of China’s international trade, Amazon platform product competition is becoming more and more intense, with the subsequent violation of brand fines, account blocking, shop closure, and other frequent events, resulting in the occupation of the market position of some enterprises, and the closure of individual enterprises as a result. At present, small and medium-sized foreign trade enterprises want to grasp the operational initiative and crack the dilemma, the operation of the independent station platform has become the optimal choice, but enterprises trying to transform are faced with a shortage of talent, unclear operating system, weak brand awareness and other issues. To help small and medium-sized foreign trade enterprises to better transition, this paper on the enterprise transition process will appear in the research and analysis of the problem, and through the research to solve the strategy, I hope to provide a reference for the relevant practitioners.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 4th International Conference on Economic Development and Business Culture (ICEDBC 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
1 October 2024
ISBN
978-94-6463-538-6
ISSN
2352-5428
DOI
10.2991/978-94-6463-538-6_15How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Chen Yang
PY  - 2024
DA  - 2024/10/01
TI  - Small and Medium-sized Foreign Trade Enterprises Transition Independent Station Dilemma and Solution Strategy
BT  - Proceedings of the 4th International Conference on Economic Development and Business Culture (ICEDBC 2024)
PB  - Atlantis Press
SP  - 116
EP  - 122
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-538-6_15
DO  - 10.2991/978-94-6463-538-6_15
ID  - Yang2024
ER  -