Company How to Keep Cash Flow Stable Under the Epidemic

Starbucks as an Example

DOI

10.2991/978-94-6463-036-7_54How to use a DOI?

Keywords

epidemic; cash flow; international markets; cost

Abstract

In an economic environment hit by the epidemic, corporate cash flow is likewise subject to great volatility. This study uses Starbucks as an example to show how the company's cash flow is affected by the epidemic and to identify ways in which the company can maintain the stability of current and future cash flows by expanding international markets and controlling costs. By referring to Starbucks’ 2016–2020 annual financial reports, we find that the epidemic has hit the cash flow situation significantly, and we study the future cash flow situation of the company through a series of initiatives through autoregression, weighted average and linear regression model. This study serves as an addition to the literature for future research and provides a reference for other companies dealing with the blow of the epidemic.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Boheng Chen
AU  - Yihua Li
PY  - 2022
DA  - 2022/12/31
TI  - Company How to Keep Cash Flow Stable Under the Epidemic
BT  - Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)
PB  - Atlantis Press
SP  - 367
EP  - 374
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-036-7_54
DO  - 10.2991/978-94-6463-036-7_54
ID  - Chen2022
ER  -