Discussion on the Quality of Green Tourism Services from the Viewpoint of Tourism Laws

DOI

10.2991/icecsd-17.2017.54How to use a DOI?

Keywords

green tourism, quality factors, Importance-Performance Analysis Model, tourism laws, service quality

Abstract

Green tourism refers to all aspects in the whole process of tourism of travel participants including tourists, travel agencies and tour guides, hotels, and scenic spot managers. They must respect the nature and protect the environment. Tourists in the green tourism process no longer only passively have appreciation and entertainment. They participate in more practical actions to protect the environment, thereby enhancing the environmental protection awareness of the tourists themselves. Currently green low-carbon tourism products are still in the initial development stage. Bother government agencies and many private enterprises dare not invest too many resources in their green tourism products, so how to clearly grasp and strengthen the quality factors to improve consumer satisfaction in the event of resource shortage should be the key for tourism products to successfully opening the market. This study uses the importance-performance analysis method, hoping to find the factors that really impact green tourism customer satisfaction, to provide design approaches for future practitioners to develop green low-carbon tourism products, and to concentrate resources to improve the key factors of quality.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Chengkuang Wang
AU  - Bi-Ru Lee
AU  - Gui-Lan Huang
PY  - 2017/01
DA  - 2017/01
TI  - Discussion on the Quality of Green Tourism Services from the Viewpoint of Tourism Laws
BT  - Proceedings of the 2017 International Conference on Education, Culture and Social Development (ICECSD 2017)
PB  - Atlantis Press
SP  - 241
EP  - 247
SN  - 2352-5398
UR  - https://doi.org/10.2991/icecsd-17.2017.54
DO  - 10.2991/icecsd-17.2017.54
ID  - Wang2017/01
ER  -