Inheritance and Application of Chinese Traditional Elements in Modern Logo Design

DOI

10.2991/icecsd-17.2017.53How to use a DOI?

Keywords

Chinese traditional elements, Logo design, Inheritance and application

Abstract

Logo is the visual carrier of enterprise brand image and the key factor of brand strategy, this paper studies the integration of Chinese traditional art elements and logo design, the research shows, continuation and extension of Chinese traditional graphics, grasp and inherit Chinese traditional color, the comprehensive application of the methods of extraction and derivation of Chinese characters, can make the logo design with rich styling appearances and profound meanings of decoration, the organic combination of traditional elements and modern design, is great significance to the reform and development of logo design; The reappearance of Chinese traditional elements in logo design is the exploration, deepening and extension of traditional culture, the combination of Chinese elements and the requirements of the times, so that logo design presents the form of beauty, brand connotation and cultural heritage, to better serve the enterprise brand strategy.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Bing Liu
AU  - Ruiqiu Pang
PY  - 2017/01
DA  - 2017/01
TI  - Inheritance and Application of Chinese Traditional Elements in Modern Logo Design
BT  - Proceedings of the 2017 International Conference on Education, Culture and Social Development (ICECSD 2017)
PB  - Atlantis Press
SP  - 237
EP  - 240
SN  - 2352-5398
UR  - https://doi.org/10.2991/icecsd-17.2017.53
DO  - 10.2991/icecsd-17.2017.53
ID  - Liu2017/01
ER  -