Critical Success Factors for Micro, Small and Medium Enterprises in Indonesia

DOI

10.2991/assehr.k.210805.032How to use a DOI?

Keywords

Critical success factors, Innovation, Brand reputation, Government support, Success of MSMEs

Abstract

This study aims to examine the predictive ability of Critical Success Factors (CSF) for Micro, Small and Medium Enterprises (MSMEs) in Indonesia. The MSMEs sector plays an important role in driving Indonesia’s economic growth. Thus far, a lot of research has been done on what contributes to the failure or trust of MSMEs, but specific research on CSF for MSMEs is still limited, and the findings are still inconclusive. The data was collected using an online questionnaire and analyzed by using PLS-SEM. This research was conducted by descriptive method with a total sample size of 69 respondents and the sampling technique using purposive random sampling. These results indicate that brand reputation, excellence customer service, reliable delivery, and government support affect MSMEs in Indonesia, whereas innovation does not.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Silvia Anggraeni
AU  - Frangky Selamat
PY  - 2021
DA  - 2021/08/08
TI  - Critical Success Factors for Micro, Small and Medium Enterprises in Indonesia
BT  - Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)
PB  - Atlantis Press
SP  - 201
EP  - 206
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210805.032
DO  - 10.2991/assehr.k.210805.032
ID  - Anggraeni2021
ER  -