Representation of Local Wisdom in Film

Semiotics Study of Aroma of Heaven Films

DOI

10.2991/assehr.k.210805.119How to use a DOI?

Keywords

film, semiotics, local wisdom

Abstract

Every form of art, such as music, dance, literature, fine arts, and acting requires appreciation from its respective audience. The artwork has developed from year to year until in the end, it creates a balanced and harmonious blend of literature, music, acting, and comedy which is packaged in the form of a film. This research examines the representation of local wisdom contained in the documentary film Aroma of Heaven. This study aims to examine the symbols or signs of Indonesian local cultural wisdom. The theory used in the film is mass communication theory, representation, local wisdom, and semiotics. The research method used in this research is descriptive qualitative with Charles Sanders Peirce’s semiotic analysis study which divides signs into three elements, namely signs, objects, and interpretants. Data collection techniques are carried out by observation, documentation, and literature study. The conclusion of this research is that local wisdom in the film Aroma of Heaven provides a positive meaning and teaches the traditional values of an area that can be represented by the audience. This film depicts the reality of various signs on an existing object. Through the documentary Aroma of Heaven, it raises the audience’s awareness that from a cup of coffee there is a closeness of traditions, historical records, and cultural diversity that become the national identity.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Theo Vrasandyka
AU  - Suzy Azeharie
PY  - 2021
DA  - 2021/08/08
TI  - Representation of Local Wisdom in Film
BT  - Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)
PB  - Atlantis Press
SP  - 755
EP  - 761
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210805.119
DO  - 10.2991/assehr.k.210805.119
ID  - Vrasandyka2021
ER  -