The Effect of Consumer Innovativeness on Purchase Intention of New Smartphone with Vicarious Innovativeness and Perceived Value as Mediations

DOI

10.2991/aebmr.k.220501.088How to use a DOI?

Keywords

Consumer innovativeness; vicarious innovativeness; perceived value; purchase intention

Abstract

The purpose of this study was to examine the effect of consumer innovativeness on purchase intention of new Smartphone with vicarious innovativeness and perceived value as a mediation. A survey was conducted online with 200 respondents as participants. Hypotheses testing were done using smartPLS software version 3.2.8. Results of this study indicate that consumer innovativeness has a positive and significant effect on purchase intention of new products Smartphone with vicarious innovativeness and perceived value as mediation. Theoretical as well as practical contributions from this study will also be discussed further.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Reyvina Reyvina
AU  - Hetty Karunia Tunjungsari
PY  - 2022
DA  - 2022/05/11
TI  - The Effect of Consumer Innovativeness on Purchase Intention of New Smartphone with Vicarious Innovativeness and Perceived Value as Mediations
BT  - Proceedings of the tenth International Conference on Entrepreneurship and Business Management 2021 (ICEBM 2021)
PB  - Atlantis Press
SP  - 582
EP  - 588
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220501.088
DO  - 10.2991/aebmr.k.220501.088
ID  - Reyvina2022
ER  -