Proceedings of the Ninth International Conference on Entrepreneurship and Business Management (ICEBM 2020)

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The Effects of Perception of Ease, Experience, Company’s Reputation, and Cost Effectiveness on Repurchase Intention Among Online-Food-Delivery (OFD) Consumers in Jakarta

Authors
Nur Hidayah, Arifin Djakasaputra
Corresponding Author
Nur Hidayah
Available Online 9 May 2021.
DOI
10.2991/aebmr.k.210507.014How to use a DOI?
Keywords
Repurchase Intention, Perception of Ease, Experience, Company’s Reputation, Cost Effectiveness
Abstract

Currently the online food business is growing. Especially during this COVID-19 pandemic, consumers tend to choose online-food-delivery. This research aimed to measure the consumers’ intention to repurchase through online-food-delivery system by using Go-Food or other applications available in Jakarta. This research emphasizes on four independent variables, which are the perception of ease, the past online-purchase experience, company’s reputation, price effectiveness, and one dependent variable, which is the consumer repurchase intention. The sample is one hundred respondents by using a purposive-sampling method. Data in this research was collected through questionnaires to empirically test the research model using the Partial Least Square (PLS) program. The results of this research show that the perception of ease and previous online-purchase experience do not affect repurchase intention, while the company’s reputation and cost-effectiveness have significant effects on repurchase intention.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the Ninth International Conference on Entrepreneurship and Business Management (ICEBM 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
9 May 2021
ISBN
978-94-6239-375-2
ISSN
2352-5428
DOI
10.2991/aebmr.k.210507.014How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Nur Hidayah
AU  - Arifin Djakasaputra
PY  - 2021
DA  - 2021/05/09
TI  - The Effects of Perception of Ease, Experience, Company’s Reputation, and Cost Effectiveness on Repurchase Intention Among Online-Food-Delivery (OFD) Consumers in Jakarta
BT  - Proceedings of the Ninth International Conference on Entrepreneurship and Business Management (ICEBM 2020)
PB  - Atlantis Press
SP  - 88
EP  - 94
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210507.014
DO  - 10.2991/aebmr.k.210507.014
ID  - Hidayah2021
ER  -