The Adoption of Big Data Analytics Among Manufacturing Small and Medium Enterprises During Covid-19 Crisis in Malaysia

DOI

10.2991/aebmr.k.210507.015How to use a DOI?

Keywords

Big Data Analytics, Small and Medium Enterprises, Technological Resource Competency, Malaysia

Abstract

Global epidemic Coronavirus Disease 2019 (COVID-19) has a significant impact on the global economy. The Big Data Analytics (BDA), which helps businesses to obtain useful insights, is seen as a new strategic weapon in industry particularly during this challenging time. This study investigated the influence of technological factors on BDA adoption among Malaysian manufacturing Small and Medium Enterprises (SMEs). The data was collected from 185 manufacturing SMEs in Malaysia and analysed using SmartPLS version 3.3.2. This study uncovers significant technological factors that drive BDA adoption and highlight the role of technological resource competency as a mediator in this model. The findings contribute to the Malaysian SMEs to strategize BDA adoption in today’s dynamic business environment, and can be a reference to ASEAN developing nations as well.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chun-Hong Loh
AU  - Ai-Ping Teoh
PY  - 2021
DA  - 2021/05/09
TI  - The Adoption of Big Data Analytics Among Manufacturing Small and Medium Enterprises During Covid-19 Crisis in Malaysia
BT  - Proceedings of the Ninth International Conference on Entrepreneurship and Business Management (ICEBM 2020)
PB  - Atlantis Press
SP  - 95
EP  - 100
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210507.015
DO  - 10.2991/aebmr.k.210507.015
ID  - Loh2021
ER  -