Marketing as a Government Program Priority in Optimizing the Regional Superior Product

DOI

10.2991/icebess-18.2019.17How to use a DOI?

Keywords

business, government support, marketing, SMEs

Abstract

This study aims to analyze the urgent needs of the SMEs in Tanjung Balai, focuses on the business of seashell craft. This SMEs as a producer of their superior product. The main objective of this study was to empirically analyze the best kind of Government support program to make this SMEs more profitable. The needs analyzed from the craftsmen perspective. This need will be guidance for government to make their priority support program. This study is a qualitative type that using a triangulation technique. Comparing data collected and take a conclusion. This study found many problems existed among the craftsmen. Most of its leads to the main problem, there is a marketing aspect. The government must support their superior product producer about this aspect. This aspect is urgency needs that must fix. This study implies the need for academics and policies to involved in discussions to create a best R&D marketing support.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Husnul Arif
AU  - Nahiyah Jaidi Faraz
AU  - Diyah Atika
PY  - 2019/04
DA  - 2019/04
TI  - Marketing as a Government Program Priority in Optimizing the Regional Superior Product
BT  - Proceedings of the International Conference of Ethics on Business, Economics, and Social Science (ICEBESS 2018)
PB  - Atlantis Press
SP  - 98
EP  - 102
SN  - 2352-5398
UR  - https://doi.org/10.2991/icebess-18.2019.17
DO  - 10.2991/icebess-18.2019.17
ID  - Arif2019/04
ER  -