Initiation of the Unnes Halal Center Collaborative Development Strategy for Product Development and Halal Product Guarantee Systems

DOI

10.2991/978-94-6463-522-5_63How to use a DOI?

Keywords

Halal industry; Halal Products; Unnes Halal Centre

Abstract

Implementation of a mandatory halal regulation according to Law No 33 the year 2014 regarding Halal Product Guarantee. To support this program, The Halal Product Assurance Organizing Body (BPJPH) has encouraged universities to establish Halal Centers since 2019. This research aims to initiate a collaborative development strategy at the Unnes Halal Center to improve product development and halal product guarantee systems in Semarang City using the Analytical Hierarchy Process approach. This research interviewed three experts in 2024. Data analysis is divided into three stages: decomposition, pairwise comparisons, and priority synthesis. The hierarchical structure is comprised of four levels, namely the variables affecting collaboration, the actors involved, the goals, and the cooperation strategy. This collaborative approach involves various stakeholders, including academic institutions, government, industry, and society. Through close collaboration, the Unnes Halal Center strives to develop innovative halal products and strengthen the halal product guarantee system that meets international standards. The research results show that this collaboration has succeeded in increasing the quality and public trust in local halal products and creating positive synergy between the various parties involved. The implications of this strategy are expected to accelerate the development of the halal industry in Semarang City and significantly contribute to the local economy.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Prabowo Yudo Jayanto
AU  - Muhamad Nukha Murtadlo
AU  - Bintang Satrio
AU  - Wibowo
AU  - Fredericho Mego Sundoro
AU  - Risanda Alirastra Budiantoro
AU  - Suci Afnia
PY  - 2024
DA  - 2024/10/04
TI  - Initiation of the Unnes Halal Center Collaborative Development Strategy for Product Development and Halal Product Guarantee Systems
BT  - Proceedings of the International conference of Economics Business and Economics Education Science (ICE-BEES-24)
PB  - Atlantis Press
SP  - 828
EP  - 847
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-522-5_63
DO  - 10.2991/978-94-6463-522-5_63
ID  - Jayanto2024
ER  -