Local Business and Gentrification: Using Online Market to Increase Competitiveness

Thomas Soseco; Ni’matul Istiqomah; Victor Rumere

doi:10.2991/978-94-6463-522-5_53

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Local Business and Gentrification: Using Online Market to Increase Competitiveness

Authors

Thomas Soseco¹^{, *}, Ni’matul Istiqomah¹, Victor Rumere²

¹Faculty of Economics and Business, Universitas Negeri Malang, Malang, Indonesia

²Faculty of Economics and Business, Universitas Papua, Manokwari, Indonesia

^*Corresponding author. Email: thomas.soseco.fe@um.ac.id

Corresponding Author

Thomas Soseco

Available Online 4 October 2024.

DOI: 10.2991/978-94-6463-522-5_53 How to use a DOI?
Keywords: Gentrification; Online Shopping; Consumer Experience; Innovation Introduction
Abstract: Local businesses in gentrifying areas face opportunities due to the changing pattern of consumers’ demographic characteristics and increased purchasing power. At the same time, upgrading infrastructure leads to better connectivity and logistics, resulting in convenience for the online shopping experience. Often, this condition increases pressure for businesses to stay in the market. To explore threats and opportunities for businesses due to online shopping in gentrifying areas, we briefly look at characteristics of online users that local businesses can utilise to respond. This conceptual note provides insight into how gentrification is still required to increase the population’s quality of life. At the same time, businesses should increase consumer experience in the online market through innovation, product diversification, and global orientation. Further investigation should be expanded by decomposition across classes, for example, business size, market size, and knowledge and technological levels, as the impact might be experienced differently across classes.
Copyright: © 2024 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the International conference of Economics Business and Economics Education Science (ICE-BEES-24)
Series: Advances in Economics, Business and Management Research
Publication Date: 4 October 2024
ISBN: 978-94-6463-522-5
ISSN: 2352-5428
DOI: 10.2991/978-94-6463-522-5_53 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - Thomas Soseco
AU  - Ni’matul Istiqomah
AU  - Victor Rumere
PY  - 2024
DA  - 2024/10/04
TI  - Local Business and Gentrification: Using Online Market to Increase Competitiveness
BT  - Proceedings of the International conference of Economics Business and Economics Education Science (ICE-BEES-24)
PB  - Atlantis Press
SP  - 700
EP  - 708
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-522-5_53
DO  - 10.2991/978-94-6463-522-5_53
ID  - Soseco2024
ER  -

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