Proceedings of the International Workshop on Navigating the Digital Business Frontier for Sustainable Financial Innovation (ICDEBA 2024)

<Previous Article In Volume
Next Article In Volume>

Impact of Cultural Background on Decision Styles, Risk Preference and Investment Interests: Macro and Micro-Level Comparative of The US and Japan

Authors
Xi Chen1, *
1Shanghai Qibaodwight High School, Shanghai, China, 201101
*Corresponding author. Email: chen_chris@qibaodwight.org
Corresponding Author
Xi Chen
Available Online 24 February 2025.
DOI
10.2991/978-94-6463-652-9_24How to use a DOI?
Keywords
Cultural Background; Investment Decision-Making; Risk Preference; Individualism; Collectivism
Abstract

This study aims to explore the influence of cultural background on decision-making styles, risk appetite, and investment interests, using macro and micro analysis methods, with the United States and Japan as the main research subjects. The study first analyzes the cultural background of the two countries from a macro perspective. The individualistic culture of the United States promotes investors’ enthusiasm in pursuing high returns and high-risk opportunities, while the collectivistic culture of Japan leads investors to prefer stable and low-risk investment options. Subsequently, the study compares in depth the behavioral characteristics of investors in the two countries from a micro perspective. The results show that the high risk tolerance and enthusiasm for emerging technology fields of American investors are closely related to their culture’s emphasis on personal interests and independent decision-making. In contrast, Japanese investors show a high degree of emphasis on safety and stability, which is consistent with the cultural values that emphasize collective interests and harmony.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the International Workshop on Navigating the Digital Business Frontier for Sustainable Financial Innovation (ICDEBA 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
24 February 2025
ISBN
978-94-6463-652-9
ISSN
2352-5428
DOI
10.2991/978-94-6463-652-9_24How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Xi Chen
PY  - 2025
DA  - 2025/02/24
TI  - Impact of Cultural Background on Decision Styles, Risk Preference and Investment Interests: Macro and Micro-Level Comparative of The US and Japan
BT  - Proceedings of the International Workshop on Navigating the Digital Business Frontier for Sustainable Financial Innovation (ICDEBA 2024)
PB  - Atlantis Press
SP  - 232
EP  - 239
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-652-9_24
DO  - 10.2991/978-94-6463-652-9_24
ID  - Chen2025
ER  -