Corporate Competition and Financial Analysis - Based on Marriott’s Analysis

Yunuo Chen

doi:10.2991/978-94-6463-652-9_58

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Corporate Competition and Financial Analysis - Based on Marriott’s Analysis

Authors

Yunuo Chen¹^{, *}

¹Furen International School, Singapore, 229572, Singapore

^*Corresponding author. Email: Chenyunuo050409@gmail.com

Corresponding Author

Yunuo Chen

Available Online 24 February 2025.

DOI: 10.2991/978-94-6463-652-9_58 How to use a DOI?
Keywords: Sustainability; Resilience; Investment
Abstract: This paper provides a comprehensive analysis of the macroeconomic environment and investment potential of Marriott International. It begins with an overview of the U.S. economy, highlighting a projected GDP growth of 2.5% in 2023, driven by consumer spending and investment, while noting the adverse effects of geopolitical tensions, particularly the Israel-Palestine conflict. The analysis transitions to Marriott, detailing its operational framework, commitment to sustainability through its Serve 360 platform, and its position within the hospitality industry. Utilizing PESTEL and SWOT analyses, the paper evaluates Marriott’s strengths, weaknesses, opportunities, and threats, identifying its resilience post-COVID-19 with a significant revenue rebound. Financial performance metrics are presented, revealing a solid recovery trajectory despite challenges, while a discounted cash flow (DCF) valuation estimates a target price of $247.80, indicating potential for growth. The paper also emphasizes Marriott’s robust governance and risk management strategies amidst a volatile market landscape. In conclusion, it advocates for investment in Marriott, underscoring the company’s adaptability and prospects in a recovering global travel market, while suggesting areas for future research, particularly regarding sustainability initiatives and emerging market expansion.
Copyright: © 2025 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the International Workshop on Navigating the Digital Business Frontier for Sustainable Financial Innovation (ICDEBA 2024)
Series: Advances in Economics, Business and Management Research
Publication Date: 24 February 2025
ISBN: 978-94-6463-652-9
ISSN: 2352-5428
DOI: 10.2991/978-94-6463-652-9_58 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - Yunuo Chen
PY  - 2025
DA  - 2025/02/24
TI  - Corporate Competition and Financial Analysis - Based on Marriott’s Analysis
BT  - Proceedings of the International Workshop on Navigating the Digital Business Frontier for Sustainable Financial Innovation (ICDEBA 2024)
PB  - Atlantis Press
SP  - 554
EP  - 565
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-652-9_58
DO  - 10.2991/978-94-6463-652-9_58
ID  - Chen2025
ER  -

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