Proceedings of the 3rd International Conference on Creative Multimedia 2023 (ICCM 2023)

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Integration of Lightboard as a Tool for Studio-Based Teaching and Learning

Authors
Renukha Prelatha1, 2, *, Koo Ah Choo1
1Faculty of Creative Multimedia, Multimedia University, Cyberjaya, Malaysia
2Politeknik METrO Tasek Gelugor, Tasek Gelugur, Pulau Pinang, Malaysia
*Corresponding author.
Corresponding Author
Renukha Prelatha
Available Online 16 November 2023.
DOI
10.2991/978-2-38476-138-8_29How to use a DOI?
Keywords
Lightboard; Studio-based learning; Lightboard video; Constructiv- ism
Abstract

Students faced some challenges in studio-based classes, especially in creative adverting studies. They are inundated with many theoretical concepts that they have to comprehend and apply in their advertising works. In addition, theories classes are boring too. Lecturers can make their classes more engaging and interesting to students by introducing technology-aiding tools such as lightboard and video technology. The main purpose of the study is to explore the implementation of studio-based teaching and learning using lightboards as a tool for creative advertising classes. Four lessons on advertising theories using lightboard video shared to students via online setting were conducted in a 16-week lessons. This study was conducted with 30 students of their 3rd semester, from two classes at a polytechnic institution. After completing their four lessons, students provided their feedback through a questionnaire. Three students were interviewed individually on their satisfaction level and understanding of the lessons. The findings show that students were more engaged as they became more proactive and able to relate theories and design concepts in their learning. Moreover, lecturers man- aged to innovate their delivery of lessons using lightboard, which is more explorative, and creative while engaged students in the classes.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Creative Multimedia 2023 (ICCM 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
16 November 2023
ISBN
10.2991/978-2-38476-138-8_29
ISSN
2352-5398
DOI
10.2991/978-2-38476-138-8_29How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Renukha Prelatha
AU  - Koo Ah Choo
PY  - 2023
DA  - 2023/11/16
TI  - Integration of Lightboard as a Tool for Studio-Based Teaching and Learning
BT  - Proceedings of the 3rd International Conference on Creative Multimedia 2023 (ICCM 2023)
PB  - Atlantis Press
SP  - 313
EP  - 322
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-138-8_29
DO  - 10.2991/978-2-38476-138-8_29
ID  - Prelatha2023
ER  -