Proceedings of the 2nd International Conference on Creative Multimedia 2022 (ICCM 2022)

Designing an Experiential Multimedia Gallery Framework

Authors
Elyna Amir Sharji1, *, Lim Yan Peng1, Peter Charles Woods1, Rose Linda Zainal Abidin1
1Multimedia University, Cyberjaya, Malaysia
*Corresponding author. Email: elyna.amir@mmu.edu.my
Corresponding Author
Elyna Amir Sharji
Available Online 24 December 2022.
DOI
10.2991/978-2-494069-57-2_4How to use a DOI?
Keywords
Experiential design; Multimedia Gallery; Emotional connection; Engagement
Abstract

Experiential design concept in the built environment puts forward a strong prominence on emotional connection and engagement between users of space and the surrounding environment. In designing multimedia galleries for media arts and interactive content, this concept is applied to understand and improve visitors’ perception and experience in navigating multimedia galleries. The engagement component creates a memorable and meaningful experience. If visitors are unable to connect with the space and its content, it is deemed that the space is not experiential. Thus, the objective of this study is to investigate how experiential design elements influence visitors’ emotions and engagement in multimedia galleries. This addresses the issue of visitors’ unsatisfying visits to multimedia galleries. A survey was conducted at a local gallery where eighty visitors took part in answering the questionnaire during the three-day exhibition. This research focuses on the Visitors’ Experience and the Open Ended section of the survey. Findings contribute to the framework design and design suggestions. The framework suggests an insight that acknowledges the inclusion of visitors’ behaviour, engagement and emotions as components of experiential design. The limitation of this study lies in the choice and condition of the gallery space, content, tools and devices. The Experiential Multimedia Gallery Framework benefits curators, designers, artists and others in creating multi-layered spaces that feel connected to visitors. Due to the limitation, future works shall concentrate on investigating more diverse gallery spaces and exploration of interactive gallery content.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd International Conference on Creative Multimedia 2022 (ICCM 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
24 December 2022
ISBN
978-2-494069-57-2
ISSN
2352-5398
DOI
10.2991/978-2-494069-57-2_4How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Elyna Amir Sharji
AU  - Lim Yan Peng
AU  - Peter Charles Woods
AU  - Rose Linda Zainal Abidin
PY  - 2022
DA  - 2022/12/24
TI  - Designing an Experiential Multimedia Gallery Framework
BT  - Proceedings of the 2nd International Conference on Creative Multimedia 2022 (ICCM 2022)
PB  - Atlantis Press
SP  - 22
EP  - 33
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-57-2_4
DO  - 10.2991/978-2-494069-57-2_4
ID  - AmirSharji2022
ER  -