Proceedings of the 2012 2nd International Conference on Computer and Information Application (ICCIA 2012)

A Development Strategy of M-commerce against Mobile Internet

Authors
Miaoyan Shen, Chenyu Liu, Bin Huang
Corresponding Author
Miaoyan Shen
Available Online May 2014.
DOI
10.2991/iccia.2012.357How to use a DOI?
Keywords
Mobile internet, M-commerce,Development strategy
Abstract

Digitization, informatization, and networking are the epoch features of the 21st century. Mobile internet, popularizing and developing worldwide with an irresistible momentum, has had a revolutionary effect on our life. Thus, a new research direction has appeared that how the M-commerce meets the consumers’ demand better and how to improve the overall level of M-commerce. This essay mainly analyzed the M-commerce development status and problems and put forward corresponding strategies combined with the mobile technology today.

Copyright
© 2013, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2012 2nd International Conference on Computer and Information Application (ICCIA 2012)
Series
Advances in Intelligent Systems Research
Publication Date
May 2014
ISBN
978-94-91216-41-1
ISSN
1951-6851
DOI
10.2991/iccia.2012.357How to use a DOI?
Copyright
© 2013, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Miaoyan Shen
AU  - Chenyu Liu
AU  - Bin Huang
PY  - 2014/05
DA  - 2014/05
TI  - A Development Strategy of M-commerce against Mobile Internet
BT  - Proceedings of the 2012 2nd International Conference on Computer and Information Application (ICCIA 2012)
PB  - Atlantis Press
SP  - 1438
EP  - 1441
SN  - 1951-6851
UR  - https://doi.org/10.2991/iccia.2012.357
DO  - 10.2991/iccia.2012.357
ID  - Shen2014/05
ER  -