Research on Farmers’ Response to E-Commerce Poverty Alleviation*

DOI

10.2991/assehr.k.200316.308How to use a DOI?

Keywords

rural e-commerce, e-commerce poverty alleviation, farmers’ response to e-commerce, influencing factors

Abstract

The effect of rural e-commerce poverty alleviation mainly depends on the response of farmers. On the basis of behavioral science theory, this paper proposes the concept of farmers’ response to e-commerce, studies the influence of factors such as personal endowment and social environment on the response, and analyzes the problems existing in the implementation of e-commerce poverty alleviation from the perspective of farmers’ response. Further, it discusses the countermeasures and suggestions for improving farmers’ response to e-commerce with respect to increasing farmers’ cognition, enhancing their willingness to participate in e-commerce, promoting their participation in e-commerce, and creating conditions for farmers to overcome poverty.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Quanchun Wang
AU  - Lv Zhou
AU  - Wei Long
PY  - 2020
DA  - 2020/03/19
TI  - Research on Farmers’ Response to E-Commerce Poverty Alleviation*
BT  - Proceedings of the 4th International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2020)
PB  - Atlantis Press
SP  - 1435
EP  - 1439
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200316.308
DO  - 10.2991/assehr.k.200316.308
ID  - Wang2020
ER  -