The Importance of Strengthening the Cultivation of Ethnic Tour Guides in Liangshan Area

DOI

10.2991/assehr.k.200316.303How to use a DOI?

Keywords

Liangshan area, cultivating ethnic tour guides, the importance of ethnic tour guides

Abstract

Tourism has gradually become one of the pillars of economic development in Liangshan, Sichuan Province. However, the tourism services in Liangshan fail to be matched with the increasing number of tourists each year. There is a large supply imbalance between the number of legal tour guides and the market demand in Liangshan, which provides an opportunity for illegal tour guide services. At present, few scholars pay attention to and study this research field. Therefore, this paper proposes the viewpoint of strengthening the cultivation of ethnic tour guides in Liangshan, and discusses its importance and development strategies in detail.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jing Huang
PY  - 2020
DA  - 2020/03/19
TI  - The Importance of Strengthening the Cultivation of Ethnic Tour Guides in Liangshan Area
BT  - Proceedings of the 4th International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2020)
PB  - Atlantis Press
SP  - 1411
EP  - 1413
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200316.303
DO  - 10.2991/assehr.k.200316.303
ID  - Huang2020
ER  -