Strategies for the International Communication of Chinese Folk Culture Against the Background of “the Belt and Road Initiative”

DOI

10.2991/assehr.k.200316.073How to use a DOI?

Keywords

the “Belt and Road Initiative”, folk culture, communication

Abstract

“The Belt and Road Initiative” has brought China a huge space for economic development, changing from the traditional domestic market to the international market. At the same time, it has played the role of cultural exchange. In this context, in view of the loss of folk culture in China, whether folk culture can be spread abroad through the “Belt and Road Initiative” has attracted the attention of the academic circle. Accordingly, there are a lot of studies, and long-term studies have confirmed the feasibility of this approach. Therefore, a lot of communication strategies of folk culture emerge. In this regard, this article will analyze and study the communication strategies of Chinese folk culture in the context of “the Belt and Road Initiative, and explain the significance of the communication of folk culture to the outside world, the characteristics and the current status of folk culture and issues in international communications, the communication strategies of “the Belt and Road Initiative” and matters needing attention.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hui Wang
PY  - 2020
DA  - 2020/03/19
TI  - Strategies for the International Communication of Chinese Folk Culture Against the Background of “the Belt and Road Initiative”
BT  - Proceedings of the 4th International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2020)
PB  - Atlantis Press
SP  - 322
EP  - 325
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200316.073
DO  - 10.2991/assehr.k.200316.073
ID  - Wang2020
ER  -