Research on Current Development of Rural Tourism in China Against the Background of the Internet Plus
- DOI
- 10.2991/iccese-19.2019.454How to use a DOI?
- Keywords
- rural revitalization; rural tourism; Internet plus; transformation and development
- Abstract
The development of rural tourism has become an important measure and approach to realize the strategy of rural rejuvenation, and it is also a new way to realize the modernization of agriculture and rural areas. China has made remarkable achievements in the development of rural tourism industry against the background of the construction of beautiful countryside. There are also typical models of rural tourism models such as Zhejiang beautiful rural model, southern Jiangsu model, Beijing suburban model, Chengdu model and so on, which have emerged all over the country. However, the traditional tourism and leisure mode of rural tourism also highlights such outstanding problems as the damage of rural ecological culture, the single product structure, the insufficient development of industrial chain integration, excessive commercialization, and the backward management and operation mode, and so on. It does not match the demand of the new tourism market, which is scattered, personalized, self-help and diversified against the background of the Internet plus, and restricts the healthy and sustainable development of rural tourism.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Hailiang Liu AU - Chenglong Hou AU - Sara Ravan Ramzani PY - 2019/04 DA - 2019/04 TI - Research on Current Development of Rural Tourism in China Against the Background of the Internet Plus BT - Proceedings of the 3rd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2019) PB - Atlantis Press SP - 2120 EP - 2124 SN - 2352-5398 UR - https://doi.org/10.2991/iccese-19.2019.454 DO - 10.2991/iccese-19.2019.454 ID - Liu2019/04 ER -