Dynamic Interaction Mechanism Model Between Market Competition, Marketing Innovation and Enterprise Innovation
- DOI
- 10.2991/iccese-19.2019.442How to use a DOI?
- Keywords
- market competition; marketing innovation; innovation performance
- Abstract
The research results of marketing innovation and market performance are relatively rich, but the research results of marketing innovation and enterprise innovation performance are relatively insufficient. This study uses 289 companies as research samples to construct a dynamic interaction mechanism model between market competition, marketing innovation and enterprise innovation performance, empirically testing the effects of market competition, marketing innovation and corporate innovation performance. The research shows that market competition promotes the improvement of enterprise innovation performance. Different market competition levels have different effects on the innovation performance of enterprises; marketing innovation has an effect on the innovation performance of enterprises, and the effect of different marketing innovation levels on the innovation performance of enterprises exists. Differences; market competition, marketing innovation and enterprise innovation performance have an interaction effect; market competition and marketing innovation have greater incentive effect on private enterprise innovation performance than state-owned enterprises, market competition and marketing innovation have higher effect on high-tech enterprise innovation performance than traditional enterprise.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Qing Xu PY - 2019/04 DA - 2019/04 TI - Dynamic Interaction Mechanism Model Between Market Competition, Marketing Innovation and Enterprise Innovation BT - Proceedings of the 3rd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2019) PB - Atlantis Press SP - 2053 EP - 2062 SN - 2352-5398 UR - https://doi.org/10.2991/iccese-19.2019.442 DO - 10.2991/iccese-19.2019.442 ID - Xu2019/04 ER -