Research on Tourism Culture Communication Strategy in the Era of Digital Economy

DOI

10.2991/iccese-19.2019.157How to use a DOI?

Keywords

digital economy; digital media; tourism culture; communication strategy

Abstract

With the rapid development of the digital economy, digital media art has developed strongly with its strong artistic expression and cross-media communication, and penetrated into all areas of social life. The new communication environment has produced the characteristics of tourism culture communication. On the basis of comprehensive understanding of the essence and connotation of digital media art and tourism culture communication, it proposes the tourism culture communication strategy under the digital media environment, combining with the characteristics of regional culture.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yan Wang
PY  - 2019/04
DA  - 2019/04
TI  - Research on Tourism Culture Communication Strategy in the Era of Digital Economy
BT  - Proceedings of the 3rd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2019)
PB  - Atlantis Press
SP  - 722
EP  - 725
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccese-19.2019.157
DO  - 10.2991/iccese-19.2019.157
ID  - Wang2019/04
ER  -