Audience Development in Symphony Orchestra — a Case Study of the IOrchestra Project

DOI

10.2991/iccese-19.2019.94How to use a DOI?

Keywords

audience development; symphony orchestra; iOrchestra; strategy

Abstract

The percentage of people who attend orchestral concerts is plummeting every year. Some organizations have already found approaches to overcome these obstacles, but many of them are still struggling. The first part of the study presents different approaches to audience development in the previous research. Throughout this dissertation, the following question is explored: “What audience development strategies are being used by Philharmonia orchestra?” This work focuses largely on the iOrchestra, one of the Philharmonia’s audience development projects, through a case study analysis. This study involves document analysis and observation as well.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Rong Jiang
PY  - 2019/04
DA  - 2019/04
TI  - Audience Development in Symphony Orchestra — a Case Study of the IOrchestra Project
BT  - Proceedings of the 3rd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2019)
PB  - Atlantis Press
SP  - 423
EP  - 427
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccese-19.2019.94
DO  - 10.2991/iccese-19.2019.94
ID  - Jiang2019/04
ER  -