Discussion on the Innovation and Breakthrough of TV Advertising Art in the Era of Media Convergence

DOI

10.2991/iccese-17.2017.113How to use a DOI?

Keywords

media convergence; TV advertising art; innovation and breakthrough

Abstract

With the development of economy, science and technology, the quality and level of fields like industry, agriculture and medical treatment have improved obviously. The scientific and technological progress has promoted the development of TV in our country. The advertising is an indispensable part of TV and one of the effective ways for enterprises to publicize. After the 21st century, people don't highly praise the traditional advertising art any longer. One of the key topics is how to innovate in the TV advertising art, in order to drive the development of TV industry. This paper researches and analyzes the innovation and breakthrough of TV advertising art in the era of media convergence.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhuo Jin
AU  - Chul Soo Kim
PY  - 2017/05
DA  - 2017/05
TI  - Discussion on the Innovation and Breakthrough of TV Advertising Art in the Era of Media Convergence
BT  - Proceedings of the 2017 International Conference on Culture, Education and Financial Development of Modern Society (ICCESE 2017)
PB  - Atlantis Press
SP  - 445
EP  - 448
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccese-17.2017.113
DO  - 10.2991/iccese-17.2017.113
ID  - Jin2017/05
ER  -