The Power of Islamic Scholars’ Lecture to Decide Using Islamic Bank with Customer Response Strength Approach

DOI

10.2991/assehr.k.201017.156How to use a DOI?

Keywords

Islamic scholar, Islamic bank, customer response strength

Abstract

The purpose of this study is to analyze the power of Islamic scholars’ lectures to decide using Islamic banks with a customer response strength approach. The sampling technique uses purposive sampling, and the respondents were those who attended lectures on Islamic banks delivered by Islamic scholars. The number of respondents who met the requirements was 96 respondents. Data were analyzed using the customer response strength method. The instrument has met the valid and reliable criteria. The results showed 99% of the total number of respondents acted according to their perceptions of the contents of Islamic banks lectures. Lecture material delivered by scholars about Islamic banks has a strong relationship with their responses ranging from giving attention, interest, fostering desires, and beliefs to having an interest in making transactions with Islamic banks.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Suryo Budi Santoso
AU  - Herni Justiana Astuti
PY  - 2020
DA  - 2020/10/20
TI  - The Power of Islamic Scholars’ Lecture to Decide Using Islamic Bank with Customer Response Strength Approach
BT  - Proceedings of the International Conference on Community Development (ICCD 2020)
PB  - Atlantis Press
SP  - 709
EP  - 712
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201017.156
DO  - 10.2991/assehr.k.201017.156
ID  - Santoso2020
ER  -