Transforming the Workforce: Integrating Internal Marketing Orientation and Business Strategy in Training and Development Programs

DOI

10.2991/iccd-19.2019.59How to use a DOI?

Keywords

Human resource training and development, business strategy, internal marketing orientation.

Abstract

This paper shows that despite the improvement in technical ability of employees at PT. KAS Morowali, Central Sulawesi, human resource training and development program is also able to strengthen the ties among employees and between the employees and company in addition to improve employees’ understanding of the company's business strategy. Allowing the employees to cooperate more with the company and have a better understanding of business strategy, they are able to complete their tasks more effectively and efficiently and collaboratively achieve company’s goals. Integrating internal marketing orientation in training and development programs, employees will be more aware of their significant existence and contributions to the company.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Harnida W. Adda
AU  - Syamsul Bachri
AU  - Harifuddin Thahir
PY  - 2019/10
DA  - 2019/10
TI  - Transforming the Workforce: Integrating Internal Marketing Orientation and Business Strategy in Training and Development Programs
BT  - Proceedings of the 6th International Conference on Community Development (ICCD 2019)
PB  - Atlantis Press
SP  - 221
EP  - 224
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccd-19.2019.59
DO  - 10.2991/iccd-19.2019.59
ID  - Adda2019/10
ER  -