The Weight Analysis and Calculation about Factors of Passenger Satisfaction

DOI

10.2991/iccahe-16.2016.86How to use a DOI?

Keywords

Urban Traffic; Passenger Satisfaction Evaluation; Assessment System; Compound Attribute; Combination Weighting Method

Abstract

Firstly, the metro passenger satisfaction evaluation index system was established based on the real process of a single passenger, such as arriving, security checking, buying tickets and transiting. Secondly, the passenger travel satisfaction evaluation questionnaire was designed to conduct investigations and analysis was made on reliability and validity. Thirdly, on the principle of market segmentation, the passengers were divided into 6 categories from double-attribute angle of the travel purpose and the monthly income. Then the weight preference was determined by the specific weighting methods combining subjection and objection. The weight preference of the six kinds of passengers for each factor affecting passenger travel satisfaction were calculated and compared. Finally, according to different weight preference for different affecting factors, the personalized service marketing strategy was put forward for different kinds of passengers.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Y. Liu
PY  - 2016/10
DA  - 2016/10
TI  - The Weight Analysis and Calculation about Factors of Passenger Satisfaction
BT  - Proceedings of the 2016 5th International Conference on Civil, Architectural and Hydraulic Engineering (ICCAHE 2016)
PB  - Atlantis Press
SP  - 514
EP  - 519
SN  - 2352-5401
UR  - https://doi.org/10.2991/iccahe-16.2016.86
DO  - 10.2991/iccahe-16.2016.86
ID  - Liu2016/10
ER  -